About us

Velar is a Latin American brand founded in 2019 by and for women around the world who want to be what they want to be through our clothing, established mainly in Panama and now, in Madrid.

The essence of the VELAR brand is a reflection of the personal style and taste of our Chief Executive Officer. The love for bold and the passion for fashion are the driving force and an important role in the pieces that are brought to the store.

VELAR began its journey by selling small custom pieces in its hometown, packing and making everything from home. Later expanding to the United States and around the world, having its warehouse and suppliers in Thailand and Portugal.

VELAR offers timeless, feminine and bold fashion accessible to everyone around the globe, making the brand glamorous and comprehensive.